Borrego Solar, www.borregosolar.com El Cajon, CA, - Berkeley, CA, - Lowell, MA
A leading solar integrator serving both residential and commercial markets
Director of Marketing, 3.08 – Present
Responsible for all residential and commercial lead generation. Responsible for the creation and implementation of an integrated marketing and public relations strategy for residential and commercial markets in California and New England. Direct internal marketing team, digital and brand agencies and PR firm. Identify, pitch, and implement retail programs. Provide creative direction for all digital and traditional marketing efforts. Oversee launch events, trade shows and identify marketing opportunities for commercial solar clients. Work with manufactures to determine effective use of co-op marketing funds. Sales at Borrego doubled to $94 million in the past 12 months.
Artichoke Creative, www.artichoke-creative.com Encinitas,
CA
A full service, integrated marketing agency specializing in digital media
Founder and President, 4.04 – Present
Responsible for all new business development and creative direction
Clients include: Stellar Solar, HelioPower Solar, Ocean Mist Farms, Firefly Grill & Wine Bar, MiraCosta College, Plaza Home Mortgage, Soapbox Mobile, Alzheimer’s Association, Moxie Theatre, Encinitas Chamber of Commerce, Systems Computer Training, San Diego Hospice, Long Point Capital, New Village Arts, Sullivan Group, Calypso Café, The Wild Thyme Company, Ecke Ranch & The Flower Fields
Also founded Artichoke Apparel, a division of Artichoke Creative, www.artichokeapparel.com
ExactTarget, www.exactttarget.com San Diego, CA -
Indianapolis HQ
Permission-based email Marketing Solutions (ASP)
Western Regional Sales Manager, 4.03-4.04
A partial list of clients include: Callaway Golf, Masco Corporation, Better Business Bureau of San Diego, Grand Pacific Resorts, Encinitas Chamber of Commerce, LaptopParts.com, SYS Computer Training, Sandler Sales Institute, Institute For Aesthetic Medicine and many more.
KINTERA www.kintera.com San Diego, CA
Web based technology solutions (ASP) that enable Non-Profit Organizations to fundraise online, send bulk email campaigns, E-Newsletters, Advocacy, Membership (IRM), and manage donor databases.
Senior Sales Manager, Midwest, Nevada, 2.2001 – 4.03
Business generated includes: Junior Achievement National, Gilda’s Club Worldwide, Susan G. Komen Race For the Cure, Nevada Festival Ballet, PBS, Multiple Sclerosis Michigan, Starr Commonwealth Foundation, YMCA Metro Detroit, Alzheimer’s Association Detroit & Cleveland, Surfrider Foundation
Smartcode develops e-mail, web browsing, and fax software for the Palm Computing Platform under the brand names HandMail, HandWeb, and HandFax.
National Sales & Marketing Manager, North America, 6.98 – 2.01
- Managed consumer and B2B sales directly and through distribution, selling and maintaining relationships with retailers, catalogs, and internet stores in the U.S. and Canada including CompUSA, Staples, Office Depot, Best Buy, Circuit City, Fry’s Electronics, Computown, AOL Online Store, Beyond.Com, and CDW
- Formed the Palm developers 3rd party marketing alliance, that combined the marketing resources of Palm software developers, saving thousands on advertising costs
- Expanded North American Distribution by over 50% and increased sales 40%
- Established the Smartcode brand identity strategy
- Direct and conceptualize all marketing efforts, trade shows, advertising and public relations efforts including brand identity, packaging, point of purchase, collateral material, direct mail, print ads, packaging, new product announcements, press releases, and retailer co-op programs
- Secured end-cap merchandising positions at Staples, Office Depot, and Fry’s Electronics
- Negotiated all media buys and placement
- Accomplished the above mentioned with a total U.S. office staff of three people and extensive North American and international travel
Quill is a full service strategic high-tech Advertising/Marketing Communications Agency
Account Executive, 9.97 to 6.98
Responsible for the marketing and promotion of Quill Communications through advertising, event marketing, and trade show activity. Also managed all pro-bono activities, and web content.
Account team member on the Hewlett Packard and Cyberonics accounts.
- Managed the development and implementation of Quill’s “Make Your Mark” campaign
- Event/Trade Show manager for all Quill self promotional activities including web content
- Chairman for San Diego Charger, John Carney’s KickStart for Kids Summer benefit
- Account Executive for Qualcomm’s Ancillary Products Group
The following positions were held at Masco or subsidiaries of Masco. Masco is a 5 billion-dollar Fortune 200 Home Furnishings and Building Products company with brand names such as Delta Faucet, Thermador, Merillat Cabinets, Hot Springs Spas, Weiser Lock, and Zenith Products.
Zenith Products is a manufacturer of bathroom products with annual sales of 90 million dollars
Western Regional Product/Sales Manager, 3/96 to 9/97
Responsible for managing manufacturers representatives, launching new products, and selling directly to a 5 million dollar territory consisting of ten states and a customer base of regional retailers, home centers, distributors, homebuilders, exporters and catalogs.
Responsibilities & Accomplishments:
- Developed merchandising and promotion programs for retail accounts
- Developed a profitable pricing program and performed sales analysis
- Worked with ad agencies in developing product launches and promotions
- Expanded distribution into Alaska and Canada
- Opened 12 new regional accounts and increased territory sales by 10%
Marketing/Events Manager, Masco Corporate Art Collection, 9/93 to 3/96
Developed and implemented the marketing, promotion, and merchandising strategy, for a unique national marketing program featuring two multi-million dollar traveling exhibits from the MASCO Art Collection that was made available to Masco subsidiaries and customers. Results generated included publicity and increased showroom traffic at furniture retailers, custom homes, and trade shows. Produced over 120 events in three years throughout North America.
Responsibilities & Accomplishments:
- Program development from concept to implementation
- Public Relations: Prepared press releases, media kits
- Advertising: Functioned as the Account Executive in the development of invitations, print, radio, and television advertising
- Trade Shows: Organized Masco participation in national trade shows
- Company Spokesperson: Represented Masco as event host and media contact
Sales Representative, Assistant Buyer, 11/90 to 8/93
Group Relations Manager, 7/89 to 3/90
First Mate, 64' Hatteras Motor Yacht, 1984-1988, Summers through college
Grand Valley State University, Grand Rapids, MI, B.S. Advertising/Public
Relations, 1988
Northwestern, University College, Chicago, IL, One semester, graduate
study, 1992
Karras Effective Negotiating Skills, Seattle, WA, 1996
Travel, writing, surfing, video production & editing, cross training,
cooking
Board member, Moxie Theatre, Freelance Writer , Track Coach, Diegueno Junior High
Founder, The Creative Cocktail Collective, a quarterly networking event
Founder, Hansen’s Marching Surfboard Brigade
Borrego Solar – www.borregosolar.com
- Responsible for all marketing, PR, and event strategies and implementation in California and New England for both commercial and residential solar.
- Responsible for developing and defining the Borrego brand through an integrated marketing and PR strategy.
- Direct Borrego internal marketing team plus outside digital and traditional agencies and PR firm Manmade, San Francisco, Schwartz Communications, San Francisco, Pixigen, San Diego, Anderson Direct, San Diego.
- Worked with freelance print and web designers to save Borrego $100,000+ annually.
- As a result of my marketing efforts, residential leads and site evaluations have increased despite a slow economy and sales have doubled to $94 million.
- Introduced and launched several successful digital campaigns including banner ads geo-targeted on strategic national websites, ad networks and niche sites.
- Launched email marketing program including the monthly Borrego Sun and bi-monthly promotional email campaigns.
- Introduced Borrego to American Institute of Architects which produced significant leads from both the commercial and residential side.
- Produced and directed Borrego video
- Responsible for all website updates, content, additional pages, and the strategy behind the planned redesign.
- Launched monthly webinar programs for residential and commercial groups
- Launched successful in-home solar party program for current and prospective customers
- Implemented several major updates to the website including a solar calculator.
- Launched marketing campaigns for specific commercial solar verticals including affordable housing and education.
- Developed relationships with American Institute of Architects, Building Industry Association, and other organizations that whose members can influence solar decisions on both the residential and commercial level.
- Launched successful radio campaigns on NPR affiliates in San Diego, San Francisco, Santa Cruz, and Boston.
- Identified, pitched, and implement retail programs that resulted in permanent end-caps at Sam’s Club stores with 3 other major retailers in development.
- Provide creative direction for all digital and traditional marketing efforts.
- Led PR efforts that have resulted in extensive press coverage of Borrego projects and events.
- Developed commercial marketing campaigns for the Education and Affordable Housing verticals.
- Conceptualized and launched the successful “Solar Power to the People” transit campaign on 85 hybrid buses in San Francisco.
- Developed a successful radio campaign with 92.9 The River in Boston who has a Borrego system on their roof
- Oversee launch events and identify marketing opportunities for commercial solar clients.
- Produced launch events for Stone Brewing Co., UCSD/Birch Aquarium and Warner Brothers.
- Lead all trade show initiatives.
- Work with manufactures to determine effective use of co-op marketing funds.
- Introduced and produced the Borrego creative guidelines and standards guide for agencies and freelancers.
- Engaged aerial photographer to shoot commercial installations
HelioPower – www.heliopower.com
- Complete overhaul of the HelioPower brand including new logo, website, sales collateral materials, tradeshow booth, business cards, and vehicle wraps.
- Introduced HelioPower to Internet marketing through banner ads, email marketing, pay-per-click and organic search optimization. View some samples here http://www.artichoke-creative.com/ourwork.html
- Developed their first solar calculator
- Launched the highly successful sales & marketing summit, bringing together the sales and marketing team for strategic planning and brainstorming sessions.
- Implemented an integrated marketing strategy that combined traditional mediums, digital mediums, PR, events, and grass roots marketing.
- Introduced HelioPower to the Kimpton Hotel Group leading to a sizeable commercial installation in San Francisco
- Conceptualized and implemented the “Be Green – Save Green – Go Solar” integrated marketing campaign
- All re-branding and marketing efforts contributed to the acquisition of HelioPower by Sierra Nevada Partners.
Stellar Solar – www.stellarsolar.net
- Another complete brand overhaul including new logo, website, sales collateral materials, tradeshow booth, business cards, and the new tag line “Power, Pure and Simple”.
- Designed and built solar calculator
- Copied the highly successful sales & marketing summit we did with HelioPower bringing together the sales and marketing team for strategic planning and brainstorming sessions.
- Implemented an integrated marketing strategy that combined traditional mediums, digital mediums, PR, events, and grass roots marketing.
- Worked with Stellar to expand their Home Depot retail program
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