Borrego Solar, www.borregosolar.com El Cajon, CA, - Berkeley, CA, - Lowell, MA
A leading solar integrator serving both residential and commercial markets
Director of Marketing, 3.08 – Present
Responsible for all residential and commercial lead generation. Responsible for the creation and implementation of an integrated marketing and public relations strategy for residential and commercial markets in California and New England. Direct internal marketing team, digital and brand agencies and PR firm. Identify, pitch, and implement retail programs. Provide creative direction for all digital and traditional marketing efforts. Oversee launch events, trade shows and identify marketing opportunities for commercial solar clients. Work with manufactures to determine effective use of co-op marketing funds. Sales at Borrego doubled to $94 million in the past 12 months.
Artichoke Creative, www.artichoke-creative.com Encinitas,
CA
A full service, integrated marketing agency specializing in digital media
Founder and President, 4.04 – Present
Responsible for all new business development and creative direction
Clients include: Stellar Solar, HelioPower Solar, Ocean Mist Farms, Firefly Grill & Wine Bar, MiraCosta College, Plaza Home Mortgage, Soapbox Mobile, Alzheimer’s Association, Moxie Theatre, Encinitas Chamber of Commerce, Systems Computer Training, San Diego Hospice, Long Point Capital, New Village Arts, Sullivan Group, Calypso Café, The Wild Thyme Company, Ecke Ranch & The Flower Fields
Also founded Artichoke Apparel, a division of Artichoke Creative, www.artichokeapparel.com
ExactTarget, www.exactttarget.com San Diego, CA -
Indianapolis HQ
Permission-based email Marketing Solutions (ASP)
Western Regional Sales Manager, 4.03-4.04
A partial list of clients include: Callaway Golf, Masco Corporation, Better Business Bureau of San Diego, Grand Pacific Resorts, Encinitas Chamber of Commerce, LaptopParts.com, SYS Computer Training, Sandler Sales Institute, Institute For Aesthetic Medicine and many more.
KINTERA www.kintera.com San Diego, CA
Web based technology solutions (ASP) that enable Non-Profit Organizations to fundraise online, send bulk email campaigns, E-Newsletters, Advocacy, Membership (IRM), and manage donor databases.
Senior Sales Manager, Midwest, Nevada, 2.2001 – 4.03
Business generated includes: Junior Achievement National, Gilda’s Club Worldwide, Susan G. Komen Race For the Cure, Nevada Festival Ballet, PBS, Multiple Sclerosis Michigan, Starr Commonwealth Foundation, YMCA Metro Detroit, Alzheimer’s Association Detroit & Cleveland, Surfrider Foundation
Smartcode develops e-mail, web browsing, and fax software for the Palm Computing Platform under the brand names HandMail, HandWeb, and HandFax.
National Sales & Marketing Manager, North America, 6.98 – 2.01
- Managed consumer and B2B sales directly and through distribution, selling and maintaining relationships with retailers, catalogs, and internet stores in the U.S. and Canada including CompUSA, Staples, Office Depot, Best Buy, Circuit City, Fry’s Electronics, Computown, AOL Online Store, Beyond.Com, and CDW
- Formed the Palm developers 3rd party marketing alliance, that combined the marketing resources of Palm software developers, saving thousands on advertising costs
- Expanded North American Distribution by over 50% and increased sales 40%
- Established the Smartcode brand identity strategy
- Direct and conceptualize all marketing efforts, trade shows, advertising and public relations efforts including brand identity, packaging, point of purchase, collateral material, direct mail, print ads, packaging, new product announcements, press releases, and retailer co-op programs
- Secured end-cap merchandising positions at Staples, Office Depot, and Fry’s Electronics
- Negotiated all media buys and placement
- Accomplished the above mentioned with a total U.S. office staff of three people and extensive North American and international travel
Quill is a full service strategic high-tech Advertising/Marketing Communications Agency
Account Executive, 9.97 to 6.98
Responsible for the marketing and promotion of Quill Communications through advertising, event marketing, and trade show activity. Also managed all pro-bono activities, and web content.
Account team member on the Hewlett Packard and Cyberonics accounts.
- Managed the development and implementation of Quill’s “Make Your Mark” campaign
- Event/Trade Show manager for all Quill self promotional activities including web content
- Chairman for San Diego Charger, John Carney’s KickStart for Kids Summer benefit
- Account Executive for Qualcomm’s Ancillary Products Group
The following positions were held at Masco or subsidiaries of Masco. Masco is a 5 billion-dollar Fortune 200 Home Furnishings and Building Products company with brand names such as Delta Faucet, Thermador, Merillat Cabinets, Hot Springs Spas, Weiser Lock, and Zenith Products.
Zenith Products is a manufacturer of bathroom products with annual sales of 90 million dollars
Western Regional Product/Sales Manager, 3/96 to 9/97
Responsible for managing manufacturers representatives, launching new products, and selling directly to a 5 million dollar territory consisting of ten states and a customer base of regional retailers, home centers, distributors, homebuilders, exporters and catalogs.
Responsibilities & Accomplishments:
- Developed merchandising and promotion programs for retail accounts
- Developed a profitable pricing program and performed sales analysis
- Worked with ad agencies in developing product launches and promotions
- Expanded distribution into Alaska and Canada
- Opened 12 new regional accounts and increased territory sales by 10%
Marketing/Events Manager, Masco Corporate Art Collection, 9/93 to 3/96
Developed and implemented the marketing, promotion, and merchandising strategy, for a unique national marketing program featuring two multi-million dollar traveling exhibits from the MASCO Art Collection that was made available to Masco subsidiaries and customers. Results generated included publicity and increased showroom traffic at furniture retailers, custom homes, and trade shows. Produced over 120 events in three years throughout North America.
Responsibilities & Accomplishments:
- Program development from concept to implementation
- Public Relations: Prepared press releases, media kits
- Advertising: Functioned as the Account Executive in the development of invitations, print, radio, and television advertising
- Trade Shows: Organized Masco participation in national trade shows
- Company Spokesperson: Represented Masco as event host and media contact
Sales Representative, Assistant Buyer, 11/90 to 8/93
Group Relations Manager, 7/89 to 3/90
First Mate, 64' Hatteras Motor Yacht, 1984-1988, Summers through college
Grand Valley State University, Grand Rapids, MI, B.S. Advertising/Public
Relations, 1988
Northwestern, University College, Chicago, IL, One semester, graduate
study, 1992
Karras Effective Negotiating Skills, Seattle, WA, 1996
Travel, writing, surfing, video production & editing, cross training,
cooking
Board member, Moxie Theatre, Freelance Writer , Track Coach, Diegueno Junior High
Founder, The Creative Cocktail Collective, a quarterly networking event
Founder, Hansen’s Marching Surfboard Brigade
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